“This would make a lovely gift. Do you have an everyday pack? I’m buying it for myself.”

She was holding the everyday pack. The design had already helped her choose an occasion: the next time she visits someone.

“When would you open it?”

A pack can look more considered and still belong next to tomorrow’s kaya toast. Ask someone when they would open the new pack. “Tomorrow morning” and “when I visit family” tell two different stories.

Updating your packaging? Bring the current pack to UG Brand Lab.

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Illustrative story for exploring a brand idea.