How does brand culture show up in everyday life?

As a child, you opened the biscuit tin hoping for a treat. Years later, you return to that same drawer for a missing shirt button.

“You still knew which drawer to open.”

A small habit can bring two generations into the same picture. The tin has spent years at home, long after the last biscuit was eaten.

Ask a longtime customer where your product lives in their home. Their answer might be the beginning of a story worth telling.

Have a photograph of your brand in someone’s everyday life? Show it to UG Brand Lab.

Illustrative story for exploring a brand idea.